guide
was founded in 2021 by
Shelley Mulshine and Linda Karlsson.
Shelley’s background as an influencer with millions of followers had given her first hand experience of the lack of ways to monetize a large audience without relying on product placements and ads - something she wasn’t a huge fan of (I mean, who is?).
On top of that, the world was a year into a pandemic of zoom parties, and there was a bigger need than ever to get away from our screens, and to explore and experience new things again.
Shelley brought the idea to Linda, one of her long-term best friends, who had valuable experience in tech and creative development, most recently
as an executive producer at Apple, and together they conceptualized what is now guidepal.They joined forces with
some talents in tech and finance, and founded the company, and together the team is now building the future of
guide
.