Photo: Liuluenhon on Wikimedia Commons
Ethnic designs with bite
Noteworthy for: Despite being an international fashion house, all aspects of the business are still family-owned and operated.
With offbeat colour combinations and dazzling Moroccan-inspired prints, Etro is ethnic with an edge: a floating patterned gown matched with a tailored cropped jacket, or a silk dress with a leather corset. The menswear is equally fierce, with lots of contrasting patterns (paisley, pinstripe) and materials (leather, silk).
Their luxury flagship store close to Piazza di Spagna in the fashion district may appear small on entry but extends right back with wall after wall of interesting designs.